Finalists Announced in ‘Soar to Success’ Contest (Medibookr)

By Christy Torres • August 31, 2016

Finalists Announced in ‘Soar to Success’ Contest (Medibookr)

AUG 30, 2016 | HEATHER NOEL | Dallas Innovates


The finalists have been announced in the Southwest Airlines “Soar to Success” Business Pitch Competition.

The Dallas-based airline (NYSE: LUV) and Addison TreeHouse partnered for the contest, which invited women and minority entrepreneurs in North Texas to submit their business plans. The winner will take home free flights for a year for their business. They’ll also be tasked with sharing those travel experiences via social media, videos, and blogs.

“Southwest Airlines came from humble beginnings,” said Liji Thomas, Southwest Airlines senior manager diversity & inclusion in a July release. “As a business that started out on a cocktail napkin only serving three cities — Dallas, Houston, and San Antonio, we’re excited to work with Addison TreeHouse in an effort to help make the dreams of local minority/women entrepreneurs come true.”

Out of more than 50 applicants, five finalists were chosen. Organizers originally slated for four finalists, but a tie for the fourth spot has expanded the field to five.

From subscription-based spice kits to a platform that gives the virtual reality treatment to real estate showings, the finalists have a range of offerings.

Here are the finalists:

Roomored, a virtual reality platform that gives users interactive walkthroughs of interior spaces.

PICKUP, an app that provides on-demand truck rentals for hauling bulky items.

MediBookr, an online platform that allows users to compare prices for medical imaging services.

Spice Madam, a subscription-based business offering spice kits including flavors from around the world, with 5 percent of proceeds from each box being donated to charity.

Rapidi2i, a software company specializing in big data for health-care administrators. It allows companies to make informed decisions based on insights that lead to operational changes.

The finalists will pitch their businesses to a panel of four judges beginning 6 p.m. Sept. 7 at theAddison TreeHouse.


This content appears as it was originally published on Dallas Innovates.