Wendy Smith brings extensive Healthcare leadership experience in the Commercial/Exchange, Medicare Advantage, Managed Medicaid and Indigent populations. Her background includes working with the nation’s largest health plans- UnitedHealthcare, Bravo Health (now Cigna HealthSpring), Aetna, and PacifiCare. Wendy joined Seton Health Plan as Executive Director in late 2013 with the purpose of taking the enterprise in a new direction toward value based reimbursement, clinically integrated population health management and broadening the product offerings of the insurance division.

Along with her health plan knowledge, Wendy has a passion for healthcare technology and became a Capital Factory investor and partner in January 2014. She advises healthcare technology start-ups in her spare time serving on their advisory board and as a lead mentor.

Wendy’s personal hobbies include cycling, live theatre and traveling.