Joel Granier is a US and global product management executive specializing in the healthcare and medical device industry. Joel has over 20 years of progressive marketing responsibility with large firms (Medtronic and Roche Diagnostics) as well as mid-size and start-up firms. He has extensive expertise in both upstream and downstream marketing on brands up to $1B. Joel has a proven track record of leading cross-functional teams, collaborating with key stakeholders, functions and external agencies and driving game-changing strategies.
Most recently, Joel served as Marketing Director for Vizient, Inc. where he directed product marketing activities on a $70M clinical and operational analytics portfolio, including annual marketing plans, go-to-market strategies, and campaigns. Prior to Vizient, Joel held the position of Director, Product Strategy and Development for Miraca Life Sciences’ Dermatopathology division in Dallas. Joel directed full P&L on $70M dermatopathology business unit including annual and five-year marketing plans and brought the business unit back to profitability following 50% cut in CMS reimbursement.
As Senior Product Manager at Medtronic, Joel established Medtronic’s start-up business in surgical sleep apnea where he was responsible for fully integrating all marketing activities of acquired companies, starting a cross-functional portfolio team and defining and executing on the five-year strategic plan. He also led Medtronic’s $60M neurosurgery marketing team.
With Roche Diagnostics, Joel held numerous progressive positions involving global product development and product marketing in their $1B diabetes business. He served on the global portfolio team where he conceived a global ideation process, created next generation products, developed branding and positioning strategies and launched products to 35 countries. As Group Marketing Manager, Joel led Roche’s US retail marketing, global marketing and was the first business/marketing person selected to lead the #1 cross–functional development and launch team on their $1B brand,
Earlier in his career, Joel’s work included several years in the gastroenterology diagnostics market with Synectics Medical/Medtronic in sales, product management and as head of customer service.
Joel has a B.S. from Texas A&M University and an M.B.A. from the University of Houston.