Craig’s experiences over the course of his career encompass brand development, strategic marketing, creative direction and sales. Most recently he was Vice President of Marketing for BroadJump, a SAAS company providing expense management solutions for healthcare systems. Prior to that Craig was Director of Marketing for Methodist Health System, a nonprofit healthcare system based in Dallas, Texas. His background includes sales and marketing strategy for an inbound marketing firm, art direction for a web development company and several years in marketing services with The Richards Group, the largest independently-owned advertising agency in the United States. Craig is currently head of his own brand development and marketing strategy firm, Syncopation. He writes about branding, marketing and sales at MarginsArentMarginal.com.

Education:
Master of Business Administration
Duke University
Durham, North Carolina

Master of Graphic Design
North Carolina State University
Raleigh, North Carolina

Bachelor of Business Administration
Southern Methodist University
Dallas, Texas