Aaron Pierce serves as Managing Director at JF2 Capital and is responsible for business development, financial analysis, due diligence, as well as implementation activities for JF2 Capital portfolio companies. Prior to joining JF2 Capital, Aaron worked at J.P. Morgan where he performed public and private market investment analysis to bring tailored investment advice to large family offices, private foundations, entrepreneurs and corporate executives in Texas, Louisiana, Arkansas and Oklahoma. Aaron received his Bachelor of Science in Business Administration in Finance from the University of Arkansas. Aaron serves on the Board of Lemonade Day Dallas and is a member of the Host Committee for Great Investors’ Best Ideas. He resides in Dallas, Texas and enjoys mentoring students and aspiring business owners in the Dallas community.